Website reviews: Dominos.com – Part 1
November 26th, 2009 | 
Author: Thanks to domain sharks, and perhaps some corporation’s creativity, just finding a company’s website can be a task when their domain name is something other than their actual name. With Dominos Pizza, however, their website can simply be accessed at Dominos.com. While this seems insignificant, it is a big step in ensuring overall user friendliness in a website.
So you park your browser at Dominos.com. How is it for functionality? The homepage is pretty clean and straightforward, with a Flash intro welcoming visitors and providing a large link to Dominos’ online ordering tool. The online ordering tool, no doubt, is designed to remain competitive with Papa Johns and Pizza Hut, both of which also offer web-based ordering. Dominos prominently features a store locator tool, quite useful in making sure there’s actually a Dominos nearby, should you desire to give online ordering a test drive.
Beyond taking web orders, Dominos site features surprisingly little content. The menu items are presented with minimal photos and descriptions; instead each one features an “Order Now” link below it. Web surfers looking for nutrition information may find this feature a little difficult to access. The small, understated link to this information is provided on the top-right corner of the Menu page.
Other items of interest that can be accessed from Dominos’ homepage include email offers, pizza delivery tracking (very cool), and ordering from your cell phone.
If you’re looking for job opportunities, investor relations, or franchise information, all of those items are located at another site: DominosBiz.com. This is a unique way of organizing information in that it separates the pizza-minded consumer’s content from the more serious business folk. Segmenting the site like this certainly makes it more navigable and can be helpful in directing people to exactly what information they are looking for.
On the flipside, an interested investor is probably going to begin his information search at Dominos.com, not even considering that there’s a separate business domain. Granted, a link to DominosBiz.com is plainly visible from the main homepage.
In summary, I found Dominos’ website to be clean, simple, and sophisticated. Navigation wasn’t too difficult, and I think most web users would agree. The only issue I had with this site is the hidden nutrition facts. I hunted all over for several minutes for this information, and actually tried out DominosBiz without any success. On my second pass through the Menu page, I finally spotted the small nutrition link, and then all was well.
Dominos.com is, in my opinion, a typical, well rounded, dynamic website that today’s web user shouldn’t have too much trouble getting accustomed to.
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